Saturday, January 8, 2011


An article in the U.S. News and World Report explored 10 sure-fire winners in this increasingly difficult economic environment. The 10 consumer behaviors range from the pretty obvious -- penny-pinching diners opting for McDonald's over a fancier meal, for instance -- to the surprising, like folks returning to backyard gardening as a source for produce. The most interesting bit of information, however, was about coffee. It looks like Starbucks, whose profits fell 69% in the last quarter, is up against a formidable competitor: the at-home barista.

Yes, that's right -- according to U.S. News and World Report, some services that directly sell coffee to consumers have seen their profits more than double during the recession.

It looks like Captain Gano might beat First Mate Starbuck yet!

This is especially good news for our Gano Excel affiliates: not only are they selling some of the world's best gourmet coffee directly to consumers, their brand has a serious advantage over other home brews. Enriched with Ganoderma Lucidum, the "Miraculous King of Herbs" that has been used to boost whole-person wellness for centuries, Gano Excel's line of Café 2.0 products are a sure-fire winner. Starbucks’s own late-to-the-party attempt to market an instant coffee can’t even compete with our robust, wellness-boosting brew!

People are drinking coffee at home more than ever. When you’re sharing Café 2.0 with others, invite them to take advantage of the percolating joe-mentum, and start their home-based coffee business with Gano Excel!